TWITTER IPO

Wikipedia describes Twitter as “…an online social networking and microblogging service that enables users to send and read short 140-character text messages, called ‘tweets’.” Twitter’s home page implores you: “Start a conversation, explore your interests, and be in the know.”  Launched in 2006, with its IPO in 2013, Twitter is now home to more than half a billion users with some 9000 tweets posted every second.  

Twitter has not only updated the way friends interact, but has spawned an online water cooler for celebrities and fans to mingle.  Celebrities determine the extent of personal transparency and at times elect a publicist to maintain their account.  “People want to know about celebrities as people,” says Kathleen Hessert in a Forbes interview. “Those celebrities willing to share and do it authentically, those are the people who are going to engage fans in a way that builds their brand and perpetuates sponsors, and creates a kind of affinity that’s hard to beat.”  What can we gather about public interest from the most followed people on Twitter in addition to the most-followed peoples’ ability to use social media?